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Pleasurable Kingdom Reaches Audiences at Home and Abroad
Last year saw the publication of Pleasurable Kingdom: Animals and the Nature of Feeling Good by PCRM’s Jonathan Balcombe, Ph.D. This book takes an in-depth look at new evidence that animals are emotional, acutely perceptive, and highly sentient. Dr. Balcombe embarked on a multi-city book tour across the United States and the United Kingdom, debunking the notion that animals do not have complex emotions.
This new perspective has important ethical consequences for science and society. “There is a profound disconnect between what we now know other animals are capable of and how we treat them,” he says. “We can’t continue to treat them as mere property. Each animal is an individual and not a disposable object. If pleasure is what makes life for humans worth living, then animals’ ability to feel pleasure also makes their lives worth living.”
This year, Dr. Balcombe took his powerful and provocative arguments further afield, with a 15-city tour of India. As the world’s second most populous nation, where vegetarian diets are under heavy attack by invading Western diets, India is an important venue for new perspectives on animals and how they should be treated. By speaking to audiences in medical and veterinary schools, Dr. Balcombe sought to bring PCRM’s message to some of India’s most influential citizens. For more information on Dr. Balcombe’s tour, please visit www.PCRMIndia.com. 
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