PCRM Debuts Three New TV Commercials Starring Member Doctors
Help is on the way for every hamburger-addicted kid in America. PCRM announces the release of three new TV public service announcements, all promoting vegetarian diets.
Filmed by an award-winning director, the PSAs star PCRM member physicians Caroline Amador, Aysha Akhtar, Zarin Azar, Michele Dodman, Daran Haber, Milton Mills, Ana Negrón, Stephen Stigers, and Carol Tavani. Each of the three spots tackles childhood obesity in a clever and unique way.
“House Call” and “Chubby’s” are both take-offs on the popular genre of makeover shows. In “House Call,” PCRM doctors come to the nutritional rescue of a mother worried about her son’s risky eating habits. In “Chubby’s,” the doctors take over a greasy spoon restaurant, exchanging fruits and vegetables for burgers and fries. In “Dangerous,” a simple, but powerful spot, PCRM doctors voice the harsh reality, “The most dangerous thing our kids have to deal with today isn’t violence. It isn’t drugs. It’s unhealthy food.” The spot points out the links between childhood diets and the risk of diabetes, heart disease, and cancer.
If you would like to help PCRM get these PSAs on the air in your town, please contact PSA manager Patti Howard at 202-686-2210, ext. 324, or firstname.lastname@example.org.