Die Like a Man
Burger King’s “Eat Like a Man” anthem was voted the worst men’s health commercial by PCRM Web site viewers. The online poll asked readers to choose between Burger King and two other ads: Hummer, which suggested a tofu-buying man could regain his manhood by purchasing a Hummer, and TGI Friday’s, which featured men making fun of a friend for eating vegetables instead of meat.
All three commercials convey the message that eating unhealthy foods, especially meat, makes one more masculine. The ads shame men for choosing low-fat, healthful items. However, voters determined that the most egregious advertisement was by Burger King.
In Burger King’s advertisement, a parade of men of all ages, shapes, and sizes marches to Burger King while flaunting their muscles and singing about not wanting to eat “chick food.” A voiceover at the end of the commercial asserts, “Eat like a man, man.”
Apparently, eating like a man means buying the Burger King Texas Double Whopper, which packs in 195 milligrams of cholesterol and a staggering 24 grams of saturated fat, which is more than double the daily limit for saturated fat recommended by health organizations. Research shows that high-fat, meat-based diets have been linked to increased rates of heart disease, diabetes, stroke, and many cancers, including prostate cancer, the most common cancer in men.