PCRM PSAs Spread Message of Health
In a new effort to combat childhood obesity, PCRM released two television public service announcements (PSAs) this year as part of the “Kids Get Healthy” campaign. One warns parents about the problems associated with poor childhood nutrition and the potential health problems an obese child may face later in life. It features PCRM president Neal Barnard, M.D., along with PCRM member doctors Ana Negrón, Carol Tavani, and Milton Mills. The message aired more than 7,300 times on 72 cable stations, including CNN. A second spot also features PCRM doctors who come to the rescue of customers at a typical fast-food restaurant by replacing the greasy, high-fat fare with fruits and vegetables.
Since the PSAs began airing, PCRM has received thousands of requests for its free childhood nutrition booklet “Nutrition for Kids.” To learn more about children’s nutrition and to get your own booklet, please visit www.KidsGetHealthy.org.