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The Physicians Committee



Crash CourseFrom bike helmets to water wings, parents try to make sure their children stay safe. But many moms and dads don’t think to safeguard their kids from another kind of threat: obesity and other diet-related health problems that set the stage for cancer and heart disease later in life. A new set of Cancer Project television advertisements, narrated by Lisa Edelstein of TV’s House, helps parents understand the health benefits of a diet rich in whole grains, fruits, and vegetables.

“Crash Course,” a 30-second television spot, features scenes of a crash test dummy testing a new safety helmet juxtaposed with kitchen scenes of a mom feeding her daughter a healthy vegetarian meal. Edelstein explains that research has shown that a vegetarian diet rich in fruits, vegetables, and whole grains can help protect our kids against obesity. It can even help keep them from developing heart disease or cancer when they grow up.

The ads provide a toll-free number (1-866-906-WELL) through which viewers can order a free resource guide that includes nutrition advice from our physicians and dietitians, as well as kid-friendly menus and plenty of colorful, easy-to-prepare recipes. To order the guide, visit www.CancerProject.org/kids.



 

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The Physicians Committee
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