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A Message from Rip Esselstyn
You are in for a spectacular health makeover. I know that if I didn't follow this diet, I would never have had the energy to be a world-class triathlete or—just as demanding—a firefighter. On a plant-based diet, you'll be stockpiling away the nutrients like never before, improving your health, and reversing disease. If I can drag you away from your disease-promoting diet to a better way of living, the impact will be as powerful as dragging you out of a raging fire.
I wasn’t born vegan. I became a vegetarian when I was 12 years old. I started eating a vegan diet nearly 10 years ago. I did it gradually—and it has changed my life. It’s all about a shift in perspective. The more I learned about the beauty of a plant-based diet, the more my mind and heart opened up. Your journey will help change the world. What you eat not only improves your health—it benefits the entire planet.
Listen to Persia Perform the Kickstart Song The March 2010 Kickstart featured a lyric-writing contest. Kent Maurer won the contest with “One Simple Act,” which was put to music and recorded by Persia. Listen to Persia perform “One Simple Act.”