More than 55 million American children will soon return to school. Many will arrive at their cafeterias only to find high-fat, cholesterol-laden meals waiting for them. PCRM is asking the White House to change that. Our Let’s Really Move ads in Washington, D.C., aim to get the Let’s Move campaign back in gear and get these unhealthful foods out of school lunches. Schools should serve healthful plant-based foods, not meat and dairy products that promote obesity, diabetes, and cancer.

The Let’s Move campaign has taken on the challenge of ending childhood obesity within a generation. To reach that goal, it needs to move beyond noncontroversial recommendations about exercise. Winning the battle against obesity means working with Congress to end subsidies for unhealthful foods, stopping retailers from selling junk food to SNAP (Food Stamp) recipients, and promoting plant-based diets.

Our Let’s Really Move advertisements—featuring real school children asking that milk, cheese, and hot dogs be moved out of school lunches—offer a strategy that will combat skyrocketing rates of childhood obesity, diabetes, and high cholesterol.

Here’s PCRM director of nutrition education Susan Levin, M.S., R.D., in Washington’s Union Station Metro stop explaining more about the ads that appear below:

Learn more about the dangers of meat, cheese, and milk at LetsReallyMove.org.