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NEWS RELEASE September 23, 2011

The Grim Reaper Wears a Cheesehead: Billboard Warns Packers Fans of Obesity Risk

Huge Ad Near Lambeau Field Highlights Health Risks of Fatty Cheese

READ LATEST UPDATE: Censored Billboard Near Lambeau Warns of Cheese-Obesity Link >

WASHINGTON—A huge billboard near Lambeau Field will warn football fans and Wisconsin residents that eating cheese and other dairy products can make them fat and seriously damage their health. The billboard that goes up Sept. 26 is sponsored by the nonprofit Physicians Committee for Responsible Medicine (PCRM).

Warning: Cheese Can Sack Your Health: Fat. Cholesterol. Sodium.

Located at 2049 Creamery Road in De Pere, and visible to fans driving up Route 41 for the Oct. 2 game between the Packers and the Broncos, the billboard features an image of the Grim Reaper wearing a Cheesehead. It reads: “Warning: Cheese Can Sack Your Health” and directs football fans to www.PCRM.org. Download billboard JPG.

Foods served at Lambeau Field’s eateries are typically loaded with cheese and other high-fat dairy products. Offerings include Hall of Fame Curds, which are deep-fried Wisconsin cheese curds; Cheesehead Beer Cheese Soup, made with cheddar cheese, beer, and then topped with more cheese; and nachos piled with cheddar cheese and sour cream. Americans today eat three times as much cheese as they did in 1970—almost 33 pounds per person in a single year.

“Our greatest concern is for children who are fed cheese products by their well-meaning parents,” says PCRM nutrition education director Susan Levin, M.S., R.D. “Cheese is loaded with fat, cholesterol, sodium—and calories. It ought to come with a warning label so consumers understand the health risk.”

Cheese is the No. 1 source of saturated (“bad”) fat in the American diet. Cheddar cheese is 75 percent fat (by calories), and high in sodium. A single ounce of cheese curds, about a 1-inch cube, contains 9 grams of fat and 30 milligrams of cholesterol. A typical serving of nachos with cheese, beans, ground beef, and peppers gets half its calories from fat, and contains 1,800 milligrams of sodium—almost as much sodium as most Americans should consume in an entire day.

One-third of children and half of adults in Wisconsin are already either overweight or obese, according to the state’s Department of Health Services. Obesity rates in the state have doubled since 1990, and obesity-related medical expenses for the state are estimated at $1.5 billion annually.

European researchers have found that eating a small amount of cheese daily, about the size of a small candy bar, increases the risk of bladder cancer by 50 percent.  Dairy consumption has also been linked to prostate cancer.

If you’d like a copy of the billboard or want to interview Susan Levin, contact Vaishali Honawar at 202-527-7339 or vhonawar@pcrm.org.

Founded in 1985, the Physicians Committee for Responsible Medicine is a nonprofit health organization that promotes preventive medicine, conducts clinical research, and encourages higher standards for ethics and effectiveness in research.



Media Contact:
Vaishali Honawar
202-527-7339
vhonawar@pcrm.org

Susan Levin, M.S., R.D.

Susan Levin, M.S., R.D.

Download billboard JPG

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Physicians Committee for Responsible Medicine
5100 Wisconsin Ave., N.W., Ste.400, Washington DC, 20016
Phone: 202-686-2210     Email: pcrm@pcrm.org