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The Physicians Committee



2014nutrition-matching


NEWS RELEASE January 12, 2005

PCRM Debuts Three New TV Spots Starring Member Doctors

Help is on the way for every hamburger-addicted kid in America. PCRM is pleased to announce the release of three new TV public service announcements, all promoting vegetarian diets.

Filmed last summer in Washington, D.C., by the award-winning director Roger Vilsack, the PSAs star actual PCRM member physicians. Each of the three spots tackles childhood obesity in a clever and unique way. All three feature a voiceover by TV star, author, and longtime health advocate Marilu Henner.

You will need RealPlayer to view the ads; download it for free at www.real.com.

House Call

House Call
A take-off on many of the popular makeover shows, this spot features Aysha Akhtar, M.D., Neal Barnard, M.D., Michele Dodman, D.O., Daran Haber, M.D., and Stephen Stigers, M.D., coming to the rescue of a mother frantic with worry about her son’s risky eating habits.

Chubby's

Chubby’s
Fast-food joints have never seen the like of doctors Zarin Azar, Daran Haber, Milton Mills, Ana Negrón, and Carol Tavani. These guardian angels make over a greasy spoon, exchanging fruits and veggies for burgers and fries.

Dangerous

Dangerous
In this simple, yet powerful spot, doctors Zarin Azar, Neal Barnard, Milton Mills, and Carol Tavani tell it like it is: “The most dangerous thing our kids have to deal with today isn’t drugs. It isn’t violence. It’s unhealthy food.”

Each PSA also offers the viewer a toll-free number and Web site address (www.kidsgethealthy.org) through which they can order a free copy of a new PCRM booklet on healthy nutrition for kids.

Founded in 1985, the Physicians Committee for Responsible Medicine is a nonprofit health organization that promotes preventive medicine, conducts clinical research, and encourages higher standards for ethics and effectiveness in research.



Media Contact:
Jeanne S. McVey
202-527-7316
jeannem@pcrm.org

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