New PCRM Survey Shows Demand for Cruelty-Free Personal-Care Products
Seventy-two percent of Americans believe that testing cosmetics on animals is unethical, according to a new independent survey commissioned by PCRM. The survey is summarized in PCRM’s new “More Than a Makeup Trend” report.
Other key findings include:
- 78 percent agreed that the development of alternatives to animal testing for cosmetics testing is important.
- 61 percent said cosmetics and personal care product companies should not be allowed to test products on animals.
- 58 percent said they would purchase cruelty-free personal care products.
High-profile American companies, including Clinique, Almay, and Aveda, have stopped testing their products on animals, but others continue to subject tens of thousands of rabbits, guinea pigs, mice, and rats each year to painful tests. These include crude procedures in which irritating substances are placed in the eyes of the animals. Nonanimal testing methods are widely available, and the European Union banned animal tests for cosmetics and personal products in 2009.
“More Americans than ever are demanding cruelty-free products,” says Nancy Beck, Ph.D., a PCRM scientific and policy adviser and author of the report, More Than a Makeup Trend. “This survey suggests that consumers are fed up with delays in developing and implementing nonanimal testing methods. Companies that continue testing their products on animals are putting their profits and reputations at risk.”
“More Than a Makeup Trend” is based on random telephone surveys conducted by ORC International of Princeton, N.J., on behalf of PCRM, in September 2011.
To read the complete report, visit PCRM.org/Makeup.