He Plays a Doctor on TV and in PCRM’s New Humane Seal Ad
Actor Noah Wyle is helping PCRM promote the emerging trend of “cruelty-free giving.” A new print ad tells donors how they can make sure their contributions go to health charities that don’t fund animal experiments. The ad promotes the Humane Seal of Approval, a two-year-old program that certifies those health charities that fund vital patient services or life-saving medical research, but never animal experiments. Like the “cruelty-free” symbols found on many cosmetics, the Humane Seal consists of a circular logo and the outline of a rabbit.
To see if your favorite medical charity sports the Humane Seal, visit www.HumaneSeal.org.