Stay tuned for PCRM’s powerful new public service announcement, Parallels. It’s debuting this summer on cable channels throughout the United States.
Part of a major educational campaign to combat the increasing popularity of high-fat diets, Parallels alternates images of a heavy, middle-aged man gorging on greasy chicken and other unhealthy foods with actual footage of a surgeon removing fatty deposits from a patient’s artery. The voiceover begins, “Fat and cholesterol. They could ruin your appetite … forever” and ends with “Tonight, make it vegetarian.”
Unfortunately, the recent high-fat, low-carb trend is likely to increase rates of heart disease throughout the country. In fact, Randall Thomas, a researcher at the Mayo Clinic, predicted just this in a news conference during a recent American Heart Association meeting.