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 PCRM Leads D.C.-Area Initiative to Improve School Lunches
PCRM is taking the lead in the battle against childhood obesity in a place where it can have a major impact: the schools. PCRM has placed ads around the Washington, D.C., area asking parents, teachers, students, and administrators to help improve the healthfulness of lunches at their schools. How you can help >
 New Billboard Calls for an End to Summer Dissection Course
Featuring the image of a piglet next to a dissection tray, a new PCRM billboard going up in Lynchburg, Va., this week lets passersby know that teenagers and gruesome animal dissection don’t mix—or make for a very good education. The billboard calls on local residents to help stop the “Blood and Guts” high school dissection course held annually at Lynchburg College and promotes www.NoBloodAndGuts.org. What you can do >
 PCRM Sets the Record Straight About Vegan Child-Rearing
The headlines were certainly attention-grabbing: “Vegan parents kill baby” and “Infant dies from vegan diet.” But they were also entirely misleading. PCRM’s senior nutrition scientist, Amy Lanou, Ph.D., helped to set the record straight about the tragic death of Crown Shakur. Read more >
 Pleasurable Kingdom Released in Paperback, Foreign Language Editions
PCRM research scientist Jonathan Balcombe, Ph.D., knows that life for animals is much more complex than a bleak battle for survival and the avoidance of pain. Now people across the world will be able to explore animal feelings and emotions as Dr. Balcombe’s book, Pleasurable Kingdom: Animals and the Nature of Feeling Good, is released in a paperback edition and in several different languages. Learn more >
 Vote for the Most Misleading Dairy Commercial
Got proof? PCRM’s ongoing “badvertisements” campaign exposes ads that try to hoodwink consumers into buying unhealthful products. This time, PCRM dietitians are asking Web site visitors to vote on a new category of deceitful TV commercials: dairy products. These three spots target women by using misleading health and beauty claims to sell yogurt and milk products. Vote now >
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