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Kickstart India: 21 Days of Low-Fat, Vegan Indian Recipes

As India doubles up on milk production, PCRM is challenging Indians to kick the dairy habit with the 21-Day Indian Vegan Kickstart.

The free Indian version of the popular U.S. weight-loss program returned on Monday with a galaxy of celebrity coaches, including Mallika Sherawat, Alicia Silverstone, Maneka Gandhi, Jackie Shroff, Celina Jaitley, Shashi Tharoor, and Nikita Anand.

By signing up online, participants get 21 daily e-mail messages that give them free access to three weeks of recipes, nutrition information, and cooking tips, including cooking demos by Dr. Nandita Shah. Today, Dr. Shah prepared Tofu Paneer Bhurji:

“India’s dairy habit is killing its citizens,” says PCRM president Neal Barnard, M.D. “Indians are consuming more milk and cheese than ever before, and they are getting fatter faster than ever before. The Kickstart lets you test-drive a dairy-free, plant-based diet for three weeks and reap the health benefits, including weight loss.”

India’s National Dairy Development Board recently announced the launch of Mission Milk, a program to double India's milk production over the next decade. Dairy products such as milk, ghee, paneer, and yogurt can be a major contributor to type 2 diabetes. In urban India, the prevalence of type 2 diabetes has shot up from 3 to 4 percent in the mid-1980s to 11 to 12 percent today. In some parts of south India that number is as high as 18 or 19 percent.

Overweight rates in India increased by 20 percent between 1998 and 2005, according to a study released last year by the Organisation for Economic Co-operation and Development. Another study by the University of Maryland and the National Council of Applied Economic Research found 22 percent of Indians living in cities were overweight and 7 percent were obese.

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Malilka Sherawat for Vegan Kickstart India
Mallika Sherawat

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PCRM Online,
June 2012

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