Kickstart India begins next Monday, Nov. 7. But today, registered Kickstarters got their first glimpse of the website that includes celebrity tips and a webcast featuring Dr. Nandita Shah, who developed delicious and healthful recipes for the program.
India’s traditional vegetarian cuisine is packed with nutrient-rich, disease-fighting legumes and vegetables. But the influence of Western diets—loaded with oil, high-fat dairy products, and other unhealthful foods—has led to India’s diabetes epidemic.
More than 62 million people in India have diabetes. And according to a study commissioned by the Indian Council for Medical Research, the number of people with diabetes increased by 11.6 million last year. 77.2 million have prediabetes.
On Nov. 7, Kickstart India will help people in India and around the world reduce the risk of diabetes and other health problems.
“It’s easy to eliminate milk, ghee, and yogurt from an Indian diet,” says Dr. Shah, a Mumbai-based physician. “The Kickstart offers healthy, dairy-free versions of traditional favorites like Carrot Halwa, Palak Paneer, and Navratan Kurma. There’s no deprivation involved—just sensible eating.”
Kickstart India provides 21 daily e-mail messages that give participants an all-access pass to healthful, plant-based, dairy-free versions of traditional India favorites and cooking demonstration videos by Dr. Shah. There’s also an online community forum where PCRM nutrition experts will answer your nutrition questions and nearly 20 celebrity coaches, including:
Amala Akkineni, actress and philanthropist
Celina Jaitly, Bollywood star
Dr. Shashi Tharoor, United Nations peacekeeper and member of the Indian Parliament
Jackie Shroff, star of more than 150 Bollywood movies
To view Kickstart celebrity tips and bios and start receiving your daily e-mail messages, register at 21DayKickstartIndia.org.