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 Over 1 Million Served: PCRM’s Commercial Targeting McDonald’s Goes Viral
PCRM’s new “Consequences” ad, which takes aim at McDonald’s high-fat menu, racked up more than 1 million views on YouTube in just days last month. The provocative ad was also covered by newspapers and broadcast media across the world, including The Wall Street Journal, U.K.’s The Guardian, CNN, The New York Times, and hundreds of other media outlets from Germany to China. Watch Ad >
 Animal Abuse: Southwest National Primate Research Center’s Disturbing History
Where does the National Institutes of Health want to send the Alamogordo chimpanzees? If the federal government’s plans go forward, these incredibly intelligent animals will go from semi-retirement in New Mexico to a facility that recently conducted a necropsy on a baboon who was still alive. But PCRM’s federal complaint seeks to halt NIH’s planned transfer of nearly 200 federally owned chimpanzees to the Southwest National Primate Research Center. Read Legal Petition >
 X-Men's Hugh Jackman and Biggest Loser's Jillian Michaels Back Healthy School Lunches
Hugh Jackman, star of the X-Men movies, and Biggest Loser trainer Jillian Michaels recently urged Congress to support the Improving Nutrition for America’s Children Act, H.R. 5504. This House of Representatives bill that will be voted on this fall would allow more children to have access to healthful plant-based options. Join Jackman and Michaels in contacting Congress: Help ensure the vital provisions of H.R. 5504 become law. Contact Congress Today >
 Comedian Carol Leifer Supports Cruelty-Free Charities in New Radio Ad
Carol Leifer finds humor in everything—except not knowing where her money goes when she donates to a health charity. That is, until she discovered the Humane Charity Seal of Approval. In “Give and Let Live,” a new radio public service announcement, she explains how this PCRM program helps donors find charities that provide vital care and advance research without using animals. Listen to Ad >
 Playing with Fire: Billboard Warns of Grilled Chicken Carcinogens
October is National Breast Cancer Awareness Month. But grilled chicken causes breast cancer year-round. So last month, a billboard sponsored by PCRM’s Cancer Project warned Louisville residents of this danger, after samples bought at a local KFC tested positive for a dangerous carcinogen. The billboard shows a grill-marked pink ribbon on fire alongside the words: “Playing with Fire. Grilled Chicken Increases Breast Cancer Risk.” PCRM Member's Cancer-Fighting Marathon >
 iTunes Features PCRM’s New 21-Day Vegan Kickstart App
September’s 21-Day Kickstart just ended. But if you missed out, you can start your own Kickstart today. PCRM has launched a free iPhone app that was recently featured in the iTunes “New and Noteworthy” section. The app complements the 21-Day Vegan Kickstart online program. Now your iPhone can help you get healthy, in addition to amusing you with games, news, and entertainment. Download App >
 Remembering Rodney: PCRM Introduces Commemorative Calendar
PCRM’s monthly donor program, the Remembering Rodney Society, was established to honor Rodney, a special dog who lived out his life in a teaching laboratory. Rodney represents every dog, cat, pig, goat, or other animal who endures pain, and usually death, in the course of medical training, drug or chemical testing, or other experiments—and the animals we try to save from that same fate. Learn more >
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