Actress Alicia Silverstone Urges EU to Keep Deadline for Ban on Marketing Animal-Tested Cosmetics
Actress, best-selling author, and new mother Alicia Silverstone is asking the European Commission to uphold the 2013 marketing ban on cosmetics tested on animals. She wrote a letter urging Commissioner for Health and Consumer Policy John Dalli to keep the EU on the path to cruelty-free cosmetics testing.
Commissioner John Dalli
European Commissioner for Health and Consumer Policy
B - 1049 Brussels
Dear Commissioner Dalli:
I’m writing to ask you to uphold the European Union’s 2013 marketing ban on cosmetics tested on animals. This ban was put in place to advance and modernize cosmetics testing, and keeping it in place is crucial.
I’m a new mother, so I’m concerned about the safety of the personal care products that I use for both myself and my child. Cosmetics products like baby shampoo must be safe and free of toxic chemicals—but postponing this deadline will not help accomplish that goal.
The impending ban has motivated cosmetics companies in the EU, the United States, and around the globe to invest in high-tech alternatives to animal tests. Significant progress has already been made toward replacing animal-based cosmetics tests. But if you allow this deadline to slip away, cosmetics companies will be less motivated to invest in new test methods.
We need modern cosmetics and chemical test methods that can assess how products will affect the human body. Testing these products on animals is inherently cruel—and it is not a good predictor of how chemicals affect humans.
The modern, nonanimal chemical test methods in development are amazing. They are faster, cheaper, and more effective than testing chemicals on rabbits and rats—and they’re cruelty-free. Some of them can even determine how a chemical will affect specific human populations like infants.
We need to encourage cosmetics companies to keep investigating new testing methods that will better protect both humans and animals. Please do all you can to keep this ban on track for 2013.