Dr Shireen Kassam is a Consultant Haematologist, Certified Lifestyle Medicine Physician and Visiting Professor of Plant-Based Nutrition. She is founder of Plant-Based Health Professionals UK, a community interest company that provides education on healthy plant-based diets. Her first book, Eating Plant-Based, Scientific Answers to Your Nutrition Questions, co-authored with her sister Zahra, was published in January 2022. She has also co-edited the textbook Plant-Based Nutrition in Clinical Practice, published in September 2022