Doctors to Arby’s: Your Logo Is a Hat, Not a Stethoscope

The Physicians Committee is calling out Arby’s for misleading its 263,000 Twitter followers. The company’s recent #meatcraft tweets claimed that “Protein is better in meat form.” The truth is that animal protein is linked to several diseases, while plant protein is not. To protect public health, the Physicians Committee has filed a legal petition asking the Federal Trade Commission to halt this deceptive messaging:

Meat is high in cholesterol and saturated fat and many studies have found that meat consumption is linked with premature death from a variety of causes. In fact, processed meat products—like the deli slices found on Arby’s sandwiches—are so strongly linked with colorectal cancer that no amount is considered safe for consumption. Despite the known cancer risk, Arby’s has stated via Twitter, “If you’re not eating bacon, you’re not doing it right.” Arby’s messaging perpetuates the myth that meat is the pinnacle of protein—when that’s just not true. Lentils have 17.9 grams of protein per cup. Split peas have 16 grams. Both of these protein sources are high in fiber and completely free of cholesterol and saturated fat. Tell Arby’s that you don’t appreciate its nutritional misinformation by retweeting @PCRM’s tweet or sharing the image below!