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White House: End American Egg Board’s Easter Egg Roll
The American Egg Board tried to quash Hampton Creek’s Just Mayo—an eggless, plant-based mayonnaise—last year. It lost. Now it’s time to get the American Egg Board out of the White House. It will supply more than 30,000 hard-boiled eggs for the White House Easter Egg Roll on March 28.
It’s a scheme the industry-backed organization uses to push disease-causing eggs to even the youngest Americans. Thanks to marketing like this, 1 in 5 children in the United States has high cholesterol. This places them at greater risk for future diabetes and cardiovascular disease.
At the Physicians Committee’s International Conference on Nutrition in Medicine: Cardiovascular Disease last summer, Gerald Berenson, M.D., presented research showing many children have at least one risk factor for heart disease by the time they reach elementary school. In his long-running Bogalusa Heart Study, Dr. Berenson’s team found that signs of hypertension and atherosclerosis can appear by ages 5 to 8.
But there is hope. At the conference, Michael Macknin, M.D, presented a groundbreaking study finding that dietary interventions can reduce cardiovascular disease risk factors in children. In the study, overweight children who adopted a plant-based diet lost weight, reduced cholesterol levels, and improved blood pressure numbers within weeks.
The White House can do its part to help stop heart disease and diabetes in children by putting an end to the American Egg Board’s Easter egg roll and hatching a plan for a healthier way to help children celebrate the holiday.
