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How We Broke the Internet in 2015
Between our websites, social media channels, and online petitions, we reached more than 160 million people this year. Thanks to all of our visitors, we took historic steps toward creating a healthier world.
Beyoncé and Adele—who both got healthy on a plant-based diet this year—kept the internet abuzz in 2015. So did the Physicians Committee. Between our websites, social media channels, and online petitions, we reached more than 160 million people.
Thanks to you and all of our visitors, we took historic steps toward creating a healthier world through a new emphasis on prevention, plant-based nutrition, and scientific research conducted ethically, without using animals.
On social media alone—where we gained 320,797 new social followers—our 2,697 tweets and Facebook posts reached a potential 158.3 million people. Our website PCRM.org had more than 8 million pageviews from more than 3 million visitors.
We also sent nearly 20 million e-mail messages that encouraged more than 90,000 people take half a million actions to improve human health and get animals out of laboratories.
Below, we’ve compiled a closer look at our most popular social media posts and Web content in 2015. Thanks for spending time with us this year! Make sure you visit often in 2016—and bring your friends and family.
Facebook: Our most popular Facebook post was our Bean vs. Beef graphic, reaching more than 700,000 people.
Twitter: Our most popular tweets were about the World Health Organization declaring processed meats “carcinogenic to humans,” the dangers of drinking milk, and our petition asking Johns Hopkins University to end its live animal lab.
YouTube: Visitors spent 345,297 minutes (nearly 240 days!) watching our YouTube videos. Our top viewed YouTube video of 2015 was Tail of Toxics: Improving Chemical Safety Without Animals.
PCRM.org: Our home page was our most popular page. Visitors were also interested in our Kickstart programs, factsheets, and Ethical Research and Education section.
The top three pages visitors spent the most time on were Gut Bacteria and Migraines.
Tail of Toxics - Improving Chemical Safety Without Animals
Please watch and share this animation about the flaws of animal tests, and see the modern testing paradigm that will produce safer chemicals and a healthier environment.
